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Bidding at the Facebook Ad Auction The Facebook ad auction is literally an auction, wherein it involves numerous advertisers bidding for space on the consumer’s newsfeed. However, these auctions are not exactly like the ones you may have been accustomed to seeing on numerous television shows and movies, where rare antiquities are on sale for aristocrats to purchase…

  Travel guide platform Tripadvisor has launched its new in-house creative and content studio, Wanderlab. Wanderlab will operate as an independent studio, but benefits from Tripadvisor’s first party data, company resources and talent. Creative will encompass a wide-range of media, including sponsored brand and editorial content on the Tripadvisor platform, influencer and social-first activations, interactive…