TikTok Influencer Marketing: How to Work With TikTok Influencers

TikTok Influencer Marketing: How to Work With TikTok Influencers

Of the 16-24 year-old age group, a little more than half are iPhone users. Yet, 80% of TikTok’s sessions take place on Android devices. Additionally, TikTok is more popular on Android than iOS, with many times the number of downloads seen on Apple devices in 2018.

Users spend an average of 52 minutes per day on TikTok. In the U.S., they open the app eight times a day. Compared to Facebook (4.7), Instagram (3.1), and Snapchat (1.6), TikTok average session durations are considerably longer at 9.7 minutes.

How Does TikTok Compare To Other Social Media Platforms?

After the merging of TikTok and Musical.ly—a separate video app for lip- syncing—TikTok exploded overnight, escalating into the hottest social media platform due to its novel features and functionalities. Let’s examine what sets TikTok apart from other main social platforms.

TikTok Vs. Instagram

Compared to social media’s darling, Instagram, TikTok focuses on short videos—not static posts, long-form videos, Stories, or diary-style captions that Instagram is known for. Users rely upon hashtags to navigate, and the “For You” discovery page surfaces and engages users far better than Instagram’s “Discover” page envies.


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