Facebook: Instagram Archives – Marketing Land

Facebook: Instagram Archives – Marketing Land

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New Instagram Stories tool lets you quickly feature Story mentions from other users

The tool shows the total number of mentions, making it especially useful for brands managing a high volume of…

Taylor Peterson | Jan 23, 2020 at 12:45 pm ET http://marketingland.com/

Instagram to begin removing “Like” counts for U.S. users as early as this week

The change could shake up influencer marketing and the ways brands measure…

Taylor Peterson | Nov 11, 2019 at 2:10 pm ET http://marketingland.com/

Social Shorts: LinkedIn Events, Facebook Story Ad templates and Pinterest Lite

The social media marketing week in review: A round up of news and announcements you may have…

Amy Gesenhues | Oct 18, 2019 at 9:08 am ET http://marketingland.com/

More people trust (and distrust) Facebook than any other social site — [survey]

66% said that data-privacy concerns had impacted their trust of social media….

Greg Sterling | Oct 16, 2019 at 7:02 am ET http://marketingland.com/

Social Shorts: New Messenger features, Instagram Threads and SiriusXM’s new CMO

The social media marketing week in review: A round up of news and announcements you may have…

Amy Gesenhues | Oct 11, 2019 at 11:10 am ET http://marketingland.com/

Facebook advertisers can now use Stories ads to start conversations in Messenger

Users can click to message with brands and businesses from Stories ads on Facebook, Instagram and Messenger….

Ginny Marvin | Oct 1, 2019 at 9:34 am ET http://marketingland.com/

Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders

The features are available to the small set of brands testing Instagram checkout….

Ginny Marvin | Sep 30, 2019 at 12:51 pm ET http://marketingland.com/

Instagram in-stream video ads driving more purchases than Story Ads: Report

Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching…

Amy Gesenhues | Sep 26, 2019 at 2:56 pm ET http://marketingland.com/

Report: Facebook News Feed getting 60% of total ad spend across Facebook, Instagram

Socialbakers’ Social Media Trends report found that Facebook News Feed ads earned the highest CTR compared to Facebook video ads and both…

Amy Gesenhues | Sep 18, 2019 at 4:05 pm ET http://marketingland.com/

Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio

The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in…

Amy Gesenhues | Sep 16, 2019 at 10:30 am ET http://marketingland.com/

You can’t advertise that: The big list of prohibited ads across social and search platforms

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land…

Amy Gesenhues | Sep 16, 2019 at 10:26 am ET http://marketingland.com/

Facebook gives creators new ways to build audiences via Stories, more monetization features

Collaborative Stories let multiple public figures to contribute to a single Facebook Story….

Amy Gesenhues | Sep 11, 2019 at 12:27 pm ET http://marketingland.com/

Facebook testing two new ad features: in-app checkout for Facebook ads, new ad unit for Instagram

A small set of advertisers have access to the the in-app checkout feature for Facebook News Feed ads….

Amy Gesenhues | Sep 9, 2019 at 10:16 am ET http://marketingland.com/

What’s the trick to Story Ads that work?

In the latest installment of Marketing Land’s series on the evolving landscape of paid social, we’re talking to advertisers about Instagram and…

Amy Gesenhues | Sep 5, 2019 at 12:58 pm ET http://marketingland.com/

Facebook confirms it is considering removing “Like” counts

The experiment follows Instagram’s recent test to remove “Likes” on its platform….

Amy Gesenhues | Sep 3, 2019 at 1:42 pm ET http://marketingland.com/

Facebook introduces new policies for political, social issue ads ahead of 2020 elections

The latest updates will start mid-September and advertisers running political, electoral or social issue ads will have until mid-October to…

Amy Gesenhues | Aug 28, 2019 at 12:53 pm ET http://marketingland.com/

Instagram confirms it is testing increased ad loads in Stories

The company reports it is experimenting with running back-to-back Story ads from different advertisers….

Amy Gesenhues | Aug 26, 2019 at 3:06 pm ET http://marketingland.com/

Mavrck acquires GroupHigh to increase its influencer search index tenfold

Mavrck plans to use GroupHigh’s blog and social search platform to expand its offerings for SMBs….

Amy Gesenhues | Aug 20, 2019 at 9:47 am ET http://marketingland.com/

Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration

The social media marketing week in review: A round up of news and announcements you may have…

Amy Gesenhues | Aug 16, 2019 at 2:03 pm ET http://marketingland.com/

Will ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions

In Marketing Land’s ongoing series on paid social marketing, we look at Facebook’s plans to put its mark on its family of…

Amy Gesenhues | Aug 12, 2019 at 2:51 pm ET

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