About Placements in Ads Manager

The places where you can run your ads are called Placements. Depending on the objective you choose when you create your campaign, your ads can appear on Facebook, Instagram, Messenger and Audience Network.

Ads Manager groups placements by how people experience your ads across platforms. For example, people have similar experiences with your Stories ads on Facebook, Instagram and Messenger.

We recommend that you choose the Automatic Placements setting in Ads Manager because it allows our delivery system to make the most of your budget. Learn more. However, you can Choose Ad Placements instead.

Ad placements

These are the current placements available across Facebook’s platforms:

Feeds

Your ad appears to people scrolling through their inbox, desktop or mobile feeds.

  • Facebook News Feed: Your ads appear in the desktop News Feed when people access the Facebook website on their computers. Your ads appear in the mobile News Feed when people use the Facebook app on mobile devices or access the Facebook website through a mobile browser.

  • Instagram Feed: Your ads appear in the desktop feed when people access the Instagram website on their computers. They appear in the mobile feed when people use the Instagram app on mobile devices or access the Instagram website through a mobile browser.

  • Facebook Marketplace:

    Your ads appear in the Marketplace home page or when someone browses Marketplace in the Facebook app. Learn more about

    ads in Marketplace

    .

  • Facebook Video Feeds:

    Your video ads appear between organic videos in video-only environments on

    Facebook Watch

    and Facebook News Feed.

  • Facebook Right Column: Your ads appear in the right columns on Facebook. Right column ads only appear to people browsing Facebook on their computers.

  • Instagram Explore:

    Your ads appear in the browsing experience when someone clicks on a photo or video. Learn more about

    ads in Instagram Explore.

  • Messenger Inbox:

    Your ads appear in the Home tab of Messenger. Learn more about

    ads in Messenger

    .

Stories

Your fullscreen vertical ad appears in people’s Stories.

    In-Stream

    Your ads appear before, during or after video content.

    • Facebook In-Stream Videos:

      Your ads appear as short videos in Video on Demand and select Gaming Partner live streams on Facebook (ads in live streams are currently limited to approved Gaming Partners as part of a test). Learn more about

      in-stream video

      .

    Search

    • Facebook Search Results: Your ads appear next to relevant Facebook and Marketplace search results.

    Messages

    • Messenger Sponsored Messages:

      Your ads appear as messages to people who have an existing conversation with you in Messenger. Learn more about

      sponsored messages

      .

    In-Article

    • Facebook Instant Articles:

      Your ads appear in Instant Articles within the Facebook mobile app. Learn more about

      Instant Articles

      .

    Apps and Sites

    Your ads appear in external apps and websites.

    • Audience Network Rewarded Videos:

      Your ads appear as videos people can watch in exchange for a reward in an app (such as in-app currency or items). Learn more about

      rewarded video

      .

    • Audience Network In-stream Videos:

      Your ads appear as short videos that run before, during or after video content (pre-roll, mid-roll, post-roll) in a video player on a website. Learn more about

      in-stream video

      .

    Learn more

      Source

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