21 Best Facebook Marketing Tools to Optimize Social Promotions

21 Best Facebook Marketing Tools to Optimize Social Promotions

Last Updated On: March 14th, 2019

Did you know that Facebook has ~ 2.3 billion monthly active users spread around the globe?

It is a huge social media platform and is continuously growing in popularity. Brands and marketers rightly see the potential in Facebook and it has long been their preferred platform.

Both brands and users have been flocking to Facebook in big numbers.

Facebook is evolving and brands are missing no beats in keeping up with the changes. Marketers are always on the lookout for the sharpest and smartest Facebook marketing tools to reach their goals.

What are your Facebook marketing goals? Are you are looking to increase your followers? Or are you focusing on hyper-targeting your customers with Facebook campaigns?

Whatever your goals are, it pays to have the best tools with you.

The Best Facebook Marketing Tools You Should Use

Let’s take a look at 21 of the best Facebook marketing tools to help you achieve your Facebook marketing goals:

Facebook Marketing Tool #1: MobileMonkey

Facebook Messenger marketing has the potential to generate incredible user engagement. MobileMonkey is a great tool to help you do it the right way. It allows you to build a list of Messenger subscribers, send out Messenger broadcasts and drip campaigns to your customers, as well as automatically respond to comments on your Facebook posts.

MobileMonkey also offers full support for Facebook Messenger ads (Click-to-Messenger Ads) and sponsored ads, pre-built chatbot templates, powerful chatbot analytics tools, and a powerful chatbot builder.

Their comprehensive chatbot tutorial provides in-depth information on how to get started with chatbots and Facebook Messenger marketing. This chat marketing platform also offers web chat and SMS marketing tools.

MobileMonkey Facebook Marketing Tool

Facebook Marketing Tool #2: AdEspresso

Managing Facebook ads is a tough task. AdEspresso is a great tool to create and manage Facebook campaigns.

It automates the processes. You can analyze, optimize and create complex and specific rules for the execution of your campaigns.

And their A/B testing capability helps you create thousands of variants of your Facebook ads. You can focus on key metrics with easy to use customizable dashboards.

AdEspresso Facebook Marketing Tools

Facebook Marketing Tool #3: Agorapulse

Agorapulse is a simple but effective tool that helps you manage content and engagement on Facebook.

It helps you schedule and publish posts, monitors engagement and activity and also enables social listening.

With the Agorapulse barometer, you can analyze Facebook pages and compare them to learn about your competitors too. It provides you plenty of reports that help you track your efforts. And it has workflow collaboration features for large teams.


Facebook Marketing Tool #4: Buffer

Buffer is a very popular social media management platform. It helps you schedule and publish post social media posts.

Its easy-to-use interface is well liked by small and big businesses alike. It contains browser extension which seamlessly integrates with Chrome, WordPress, and other tools to find content for distribution.

And it provides analytics and insights on the post’s reach, likes, and mentions received.


Facebook Marketing Tool #5: Driftrock

Facebook marketers use this lead generation software for conversions.

It is a suite of different tools. Each tool serves a specific purpose. And they all can be used together as a complete solution for Facebook ad management and automation needs.

Driftrock helps you create ads quickly and easily. You can test variations easily. It helps you optimize your Facebook ad campaigns.


Facebook Marketing Tool #6: Facebook Ads Manager

Facebook Ads Manager is a Facebook tool which helps you create and manage Facebook Ads.

This tool will help you target the right demographics and the right section of people. It helps you set your budget to control cost.

You can learn all about the performance of your ads with the help of reporting tools. And you can pause any ad you want from Ad Manager to optimize the campaign.

Facebook Ads Manager Marketing Tools

Facebook Marketing Tool #7: Fanpage Karma

Fanpage Karma is a multi-functional tool for Facebook management.

You can compose and publish posts with ease. It can provide you useful insights on posting. And it helps you monitor an unlimited number of pages and profiles.

Users can analyze the activities of their fans and followers. And you can analyze and compare key data on different pages, even those of your competitors.

Fanpage Karma

Facebook Marketing Tool #8: Heyo

Heyo is a Facebook marketing tool that can help you get more leads.

It can help you create sweepstakes, contests, and hashtag campaigns for Facebook. You can use pre-made templates.

It aims at driving better engagement. And it helps you collect user-generated content with campaigns. A great tool to create product and brand awareness.


Facebook Marketing Tool #9: Hootsuite

Hootsuite is a great social media management and analytics tool.

It can help with Facebook marketing with the help of Facebook ads. The tool helps you optimize your ad campaign.

It helps you target and retarget the right group of people for conversions. You can convert Facebook ads into real leads and conversions and be on the top of analytics.

And you can learn about your audience and engage with them in a better way through Hootsuite.

Hootsuite Facebook Marketing Tools

Facebook Marketing Tool #10: Likealyzer

Likealyzer is a very simple Facebook marketing tool that helps you optimize the performance of your Facebook page.

It provides simple but valuable insights. For example, it grades your page on the score from 0 to 100. The higher the score the better.

Other Facebook pages are similarly scored and then can be compared with one another. You can learn a lot from the top performing pages. It converts raw Facebook analytics into an actionable report.

Likealyzer Facebook Marketing Tools

Facebook Marketing Tool #11: Meet Edgar

Meet Edgar is an easy-to-use social media management and scheduling tool.

It recycles your updates over time automatically so that they are optimized. You can connect Meet Edgar with your Facebook through a web plugin.

It helps you schedule your posts and monitor them. And it has an auto-refill queue feature which uses your saved posts. This tool can help you save effort and helps bring in more leads.

MeetEdgar Facebook Marketing Tools

Facebook Marketing Tool #12: Pagemodo

Pagemodo is a great Facebook marketing tool.

It has an intuitive editor which helps you modify and build up your Facebook pages. You can customize your Facebook business page with impressive cover photos, add custom tabs, and create contests for engagement.

You can create Facebook ads and reach your audience with targeted tools. Pagemodo also offers useful analytics.


Facebook Marketing Tool #13: Post Planner

Post Planner aims at managing your posts and engagements smartly.

It helps you find, plan and post great content. Post Planner’s recommendation engine identifies top performing content that has the likelihood of maximum engagement.

It helps you get the desired reach in less time. Every engagement is a data point that helps you get better over time. Use the tool to plan your publishing calendar.

Post Planner

Facebook Marketing Tool #14: Qwaya

Qwaya is a useful tool that can help you run and manage Facebook ads.

It has several powerful features and a useful web interface. And it can help drive traffic to a website or any Facebook page.

It provides an efficient ad creation workflow. You can schedule the campaigns to run at a certain time of day. And you can optimize the performance by pausing the ads and campaigns that don’t work and more.


Facebook Marketing Tool #15: ShortStack

ShortStack has positioned itself as the most powerful marketing platform for contests and giveaways.

It helps you easily build and publish campaigns and integrates campaign analytics and email analytics into one platform.

You can get real-time insights on views, shares, traffic sources, and more. It helps you make lead generating landing pages.


Facebook Marketing Tool #16: Socedo

Socedo is a cloud-based social media marketing software that helps you get real-time and qualified leads.

It helps you analyze social intent data which enables you to make better decisions. You can use Socedo to identify prospects.

Its impressive lead monitoring feature helps marketers track lead behavior. It generates detailed reports that helps the marketers.


Socialbakers is an AI-powered social media marketing suite. It has great tools for marketing on Facebook.

It helps you understand your audience better. You can build lasting relationship with your customers.

Their Facebook benchmarking tool helps you analyze your performance versus the competition.

AI-guided post promotion tool helps you decide which posts should be boosted. It helps improve the promotion strategy.


SocialOomph is a social media management software. It is one of the best Facebook marketing tools for users who want to increase their reach and their number of followers.

You can manage an unlimited number of Facebook accounts. Automated features help with scheduling and publishing posts.

It can help you with keyword tracking. You can even set up self-destructing, limited time updates on Facebook.


Sprout Social helps you build relationships. It provides you with useful data to help you make better decisions and helps with starting and monitoring social conversations.

Sprout Social helps with Facebook marketing by providing Facebook insight data with their analytical tools.

It helps you understand Facebook impressions. You can leverage impressions data by segregating it on the basis of location, age, and gender for better targeting.

Sprout Social Facebook Marketing Tools

Facebook Marketing Tool #20: Timeline Contest AgoraPulse

This is a great Facebook marketing tool for increasing engagement on Facebook. You can run sweepstakes, quizzes, and photo contests directly on your Facebook timeline.

The AgoraPulse Timeline Contest app helps you filter engagement. It sorts “likes” and “comments” separately for you to analyze.

You can run any types of contest, as many times as you want. And you can run them on any number of pages that you manage.

Timeline Contest AgoraPulse

Always wanted to create eye-catching video ads that also drive conversions? Look no further!

InVideo is a one-stop solution for creating thumb-stopping Facebook ads. Making professional videos can seem like a herculean task but InVideo has eased the process, helping you create effective ads.

You can simply drag-and-drop text and media to start on your journey with their handcrafted template library. And what’s more? InVideo allows you to modify each element in every frame, including text boxes, animations, images, and audios.

You can use all of their basic features for free whereas, their Business plan starts at $10 per month.

InVideo Facebook Marketing Tool


These tools can help you reach your prospects and customers in a very efficient way. You can start conversations and build relationships.

And you can track the performance of your posts, and schedule them in a way that has maximum impact. With the right Facebook marketing tools, you can target your customers, and increase visibility and reach. You can build better funnels to drive conversions.

All of the tools which we discussed above can help you reach your goals. Now you need to test and find the ones that best fit your needs.

If there are any other such tools that have helped you, tell us about your experiences in the comments below. We would love to hear from you.

conversion consultant

Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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