How to Manage Your Facebook business Pages

How to Manage Your Facebook business Pages

Facebook for Business

Make connections and cultivate loyalty.

Your Page is your business presence on Facebook—and just like in a physical store, friendly customer service and positive experiences are critical for success. You can take care of your current customers and find new ones by spending a bit of time each week managing your Page. Pages are designed to help you respond quickly to comments and messages—you can even manage it on mobile with the Pages Manager App.

1.6 billion+

people globally on Facebook are connected to a small business1.

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Read a research about optimizing direct response campaigns for Facebook, Instagram and Audience Network from Facebook IQ

Managing your Facebook Page pays off.

Care for your customers by managing the following aspects of your Page.


When you message with people, you can personalize the conversation by reviewing past interactions the person has had with your Page, as well as information they share publicly on their profile, like their current city.


Notifications let you see how people are interacting with your Page, like comments left on your Page posts. This helps you know when customers interact with your Page so you can respond in a timely manner.

See how to manage Page notifications


You can control who sees your Page and posts, as well as view and edit your list of admins—the people who can make changes to your Page. You can also approve apps for use on your Page, set up the ability to create posts through email, and even get suggestions from Page followers.

Get help with Page settings


Use the About section to share key information about your business such as your address, phone number, website and more. You can even display details such as your services, products, menus, prices, events and specials.

Add basic information to your Page

Example of a Facebook business Page admin view on desktop

Manage your Pages on mobile

Stay informed and respond to customers immediately with the Pages Manager App, available for iOS and Android.

See how your Page is doing and make it even better with Page Insights.

In the Page Insights tab, you can find out which posts people are engaging with the most, so you can make informed decisions about what content resonates best on your Page. These results can help you build your audience and get more people interacting with your business.

Reach and engagement

See how many people saw your posts, as well as who liked, shared and commented on them. This will help you learn which posts get the most attention, allowing you to create more of the content that people prefer.


See what actions people are taking on your Page—including whether they’re going to your site or clicking on your call-to-action button. This will help you adjust your Page to encourage people to take the actions you want.


Understand your audience through demographic data such as age, gender and location. You’ll also see when people are looking at your Page and how they found it—which can help you tailor future posts.


Discover how many people are viewing your Page and what sections they’re looking at. You can use that information to target different audiences with boosted posts and ads or tailor your content to their interests.


See a breakdown of how each of your Facebook Page posts have performed over time. You’ll see how many people each post has reached, and how many engaged through clicks and reactions—so you can quickly analyze what’s working best.


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