Simba: Instagram Ads Case Study | Instagram Business

Simba: Instagram Ads Case Study | Instagram Business

THE SOLUTION

Creative that never sleeps

To reach the right people with the right messaging, Simba uses an ongoing testing strategy for its campaigns. By splitting its audiences based on behaviors (like website visitors or people who have placed an item in a cart), the company can reach specific audiences with ad creative that matches their stage of the customer journey and allows it to address different concerns people may have a different times. Through a series of video, photo and carousel ads on Instagram and Facebook, as well as ads in Instagram Stories, Simba showed off its brand’s technological benefits in a snappy and engaging way.

By continuously running ads using this testing method, Simba is able to see which creative and messaging resonates best with a given audience. It continues to use this strategy rather than running one-off campaigns, iterating on well-performing ads to see if it can make them even better. At the end of this particular run (August–October 2017 and October–December 2017), the company saw a 31% lower cost per click and a 45% lower cost per purchase. It was also able to achieve a 73% higher return on ad spend by optimizing its creative.

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