Facebook Ads Manager: Ads management for Facebook, Instagram, etc.

Facebook Ads Manager: Ads management for Facebook, Instagram, etc.

Facebook for Business

Create and manage ads on mobile or desktop.

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run and tracking how well your campaigns are performing. Ads Manager is a powerful ad management tool, but it’s designed for advertisers of any experience level.

Create brand new ad campaigns.

In Ads Manager, you can select campaign parameters such as your objective and audience. You can also manage creative work: upload your ad creative, write ad copy and review how your ads look on different devices.

Learn how to create ads in Ads Manager on the Advertiser Help Centre.

Review and adjust your campaigns.

Ads Manager makes it easy to edit your budget, audience, placement options and creative – including editing multiple ads in bulk. You can always pause, copy or relaunch your ad campaigns at any time.

Learn how to edit your ads in Ads Manager on the Advertiser Help Centre.

Learn from real-time ad reporting.

Ads Manager reporting tools help you see if your ads are driving their intended goal. By spotting trends over time, you can identify areas to adjust – such as your image, budget or audience – to improve your campaign performance.

Learn how to view the results of your Facebook ads on the Advertiser Help Centre.

Screen that shows the first step of ad creation in Facebook Ads Manager: selecting a marketing objective

Easily create ads using the best workflow for you.

We offer two methods for creating an ad: quick creation and guided creation. Once you’ve selected a method, you’ll be defaulted into that experience each time you create a new campaign, ad set or ad. You can change your preferences at any time.

Guided creation

Guided creation uses a step-by-step wizard to walk you through the steps an advertiser would take to launch a common campaign. Choose this option if you’re less familiar with all of the components of Facebook ad campaigns.

Screen of the step-by-step wizard from Facebook Ads Manager, which starts on selecting the marketing objectiveScreen of quick creation of an ad in Facebook Ads Manager

Quick creation

Quick creation gives you the freedom to set up the campaign, ad set and ad elements in any order. Quick creation is a good choice for advanced advertisers.

When should you use Ads Manager?

Use Ads Manager if you want to:

  • Quickly duplicate your ads, ad sets and advertising campaigns.
  • Edit all your ad settings, such as targeting and budget, from one place.
  • See all of the metrics that matter to you in one consolidated view.
  • Analyse results and make informed changes to your ads and campaigns.
  • Customise your graphs and tables to see the metrics that are most important to you.

If you need to manage Pages, accounts and user access in addition to ads, consider using Business Manager.

Create or monitor ads from anywhere.

Facebook Ads Manager mobile app icon

Facebook Ads Manager

With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go and still access most of the functionalities of Ads Manager. Wherever you are, you’ll have the power to create and edit ads, track their performance and manage ad budgets and schedules. Convenient push notifications keep you informed on the go.


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