Facebook Ads: Online Advertising on Facebook

Facebook Ads: Online Advertising on Facebook


Facebook for Business

We offer advertising solutions for every level of expertise.

You don’t have to be an expert to start advertising on Facebook. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month—so no matter what kind of audience you want to reach, you’ll find them here.

1.6 billionpeople worldwide are connected to a small business on Facebook.

Here’s how to create a Facebook ad.

To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness.

See the objectivesScreen on how to choose an ad objective in Facebook Ads Manager

Using what you know about the people you want to reach—like age, location and other details—choose the demographics, interests and behaviors that best represent your audience.

Learn more about audiencesScreen on how to use ad targeting on Facebook Ads Manager

Next, choose where you want to run your ad—whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you can also choose to run ads on specific mobile devices.

Learn more about ad placementsAd placements screen on Facebook Ads Manager

Enter your daily or lifetime budget and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.

Learn more about budgetingScreen on how to set your advertising budget on Facebook Ads Manager

Choose from six versatile ad formats—they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.

See all the ad formatsScreen on how to pick an ad format on Facebook Ads Manager

Once your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.

Learn how to measure your adsScreen on how to measure and manage your ad on Facebook Ads Manager reporting options

Make one ad and show it everywhere.

With a few clicks, you can run ads across Facebook, Instagram, Audience Network and Messenger. By making a single campaign, you can reach people on all their favorite apps and websites.

Show ads cross devices.

Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Do it all in just a few steps.

Advertising across platforms and devices is easy. Just build your ad once, then select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.

Stay safe and precise.

Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences of how people use Facebook and Instagram—and find the right marketing strategy for each feed with these insights from Facebook IQ.

Research on how people use Facebook and Instagram from Facebook IQ

The best ads drive real business results, but they also delight people.

Be authentic.

Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.

Understand your target audience.

Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure you are speaking to what motivates each group.

Define your theme.

Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, idea or even a visual theme to create consistency among all of your ads.

Put your message in motion with video.

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