Best practices for mobile video ads

Best practices for mobile video ads

As is already evident to anyone who is in contact with the mobile advertising world, optimizing video creatives for formats on mobile devices improves the user experience and the main KPIs of the brand. Improving the advertising experience through the use of formats adapted to the device, causes ad exposure and interaction to last longer,…

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How to Develop Affiliate or Influencer Content That Your Customers Will Actually Like

How to Develop Affiliate or Influencer Content That Your Customers Will Actually Like

Affiliate content has skyrocketed in popularity alongside social media marketing and other digital marketing tactics. Since social platforms have inconsistent monetization policies, influencer content offers creators a way to vouch for their favorite brands while generating income. Lifestyle brands, in particular, can align themselves with creators whose audiences overlap with their own. Lauren Neels, Customer Engagement…

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